Power BI solutions for e-commerce
Your website, marketplaces, ad platforms and ERP each produce their own reports, yet none of them tells you how much profit you actually make. We bring this data together in a single Power BI model.
Common challenges
Scattered dashboards
Website, marketplace and ad data live on separate screens, often showing different numbers for the same day.
Hidden profitability
After commissions, shipping, returns and ad spend, it’s unclear which products and channels really make money.
Issues spotted too late
Stock-outs, rising returns and campaign deviations only show up in month-end reports.
Reports we build
Sales and orders
- Revenue and order count
- Average order value
- Channel and marketplace split
Marketing and ad performance
- ROAS
- Customer acquisition cost
- Conversion by campaign
Customer analysis
- New vs. returning customers
- Cohort analysis
- Customer lifetime value
Products and inventory
- Best sellers
- Inventory turnover
- Stock-out risk
Returns and operations
- Return rate and reasons
- Time to ship
- Delivery performance
Net profitability
- Net profit by product and channel
- Commission and shipping impact
- Margin after ad spend
Typical data sources
- WooCommerce
- Shopify
- ikas
- Trendyol
- Hepsiburada
- Amazon
- Google Analytics 4
- Google Ads
- Meta Ads
- ERP and accounting
- Excel
Frequently asked questions
Didn’t find the answer you need? Send us your question and we’ll get back to you shortly.
Ask a questionHow does marketplace and ad platform data get into Power BI?
We build automated pipelines using platform APIs, export files or intermediate databases. The method depends on the platform and data volume.
Is this suitable for small and mid-sized online stores?
Yes. We scale the scope to your needs; you can start with a single sales and profitability dashboard and expand over time.
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Learn moreLet’s talk about what your data can do
In a short intro call we’ll listen to your needs and work out together where it makes sense to start with Power BI. The call is free.